As the lead designer for the Tina project, I worked in close collaboration with Creative Director Ugo Galelli to transform a Milanese restaurant into a vibrant homage to Neapolitan culture. Drawing inspiration from the streets of Naples, we curated a brand identity that blends tradition with contemporary flair. From the hand-painted finishes reflecting the city's artisanal charm to the use of bold, classic design elements in menus, packaging, and social media, every detail communicates the authentic spirit of Tina. Our approach embraces the tactile, fun, and tongue-in-cheek essence of Italian culture, creating a unique and immersive experience for patrons.