The challenge was, how do we bring the Berberè brand to the UK in a way that feels relevant to a London audience? The differences between pizza brands in the Italian market and the London market are vast, and right from the start, it was clear that this new venture needed to feel that it expressed its own individuality. We worked on naming all the way through to the interior look and feel. We gave artwork and print centre stage, which added character and our desired artistic expression across the brand.

Client: Azzuri Group / Berbére
Architects: Michaelis Boyd
Photography: Carol Sachs
Printing: Taylor Brother
Concept, Branding, Visual Identity, Art Direction, Signage, Print, Illustration