I was brought into the Dent Int team to specialise in the environmental and experiential side of the design-making process for the Adidas Fanatic football tournament. We looked to create a bold modular environment for the players to enjoy. Including an interactive scoreboard, player's tunnel, up-cycled milk crate bleachers and bespoke artwork. This environment was the backdrop for a range of video and photographic content that went out during and post-event.
Client: Adidas
Designed with: Dent Int.
Photography: Amy Maidment
Visual Identity, Branding, Design, Signage, Art Direction, Production
Designed with: Dent Int.
Photography: Amy Maidment
Visual Identity, Branding, Design, Signage, Art Direction, Production






